JÖRGER – A TRADITIONAL COMPANY CELEBRATES ITS 110TH ANNIVERSARY
Exclusive „Jörger Design“ four generations of success as a niche brand / Greater focus on the German speaking market in future / Sales team restructured and expanded / Strong presence at the ISH 2019 with the new ranges „Belledor“ and „Valencia“ as well as sowie high quality surface finishes /
Mannheim/Frankfurt. 110 years of Armaturen- und Accessoires-Fabrik GmbH. „An anniversary
we are extremely proud of“, according to Oliver Jörger, executive partner. „A
sense of tradition coupled with the joy of innovation - that has been our motto for 4
generations now.“ But a corporat anniversary does not just mean looking back, it‘s more
about how the company is adjusting to future changes.
In the last few years Jörger‘s attention was directed largely at the international market,
exporting especially to the Near East, Russia and the USA.
With the increased importance of the bathroom in Germany, consumer behaviour has
also changed. The bathroom has become part of the living area and accordingly sophisticatedly
fitted. The faucet is no longer simply a functional element. It is moving more
and more into the focus of bathroom furnishings. Accordingly, the demand for luxury
fittings and fixtures has grown steadily over the last few years.
This has led the traditional company to focus increasingly on the German and German
speaking markets. „We want to gain more mometum in the domestic market“, says Oliver
Jörger. „For this reason we have restructured and expanded our sales organisation.
We select our partners in Germany and Austria specifically from specialist wholesalers
with consulting expertise. The consumer has become much more demanding in terms
of bathroom design. He expects professional support in achieving his individual expectations.“
At the Mannheim location, Jörger develops and sells its range of fittings and accessories
to the high demands of customers who love that extra special „something“. The family
business attaches special importance to exclusive, timeless design, extraordinary details
and high-quality materials, all combined by masterful workmanship. Products which
outlive the fast pace of our times. „Our strong brand awareness, passed on from generation
to generation, allows us to create lasting values, providing constant and lasting
pleasure for the customer“, says Oliver Jörger. Everyone should be able to adapt their bathroom
to their own, special, lifestyle and ambience. Jörger offers four emotional `theme
worlds´with expressive styles and colour orientations. The product ranges do not follow
the general mainstream, but rather are shaped by the personal intuition of Oliver Jörger.
This specific „Jörger Design“ has established itself successfully as a niche brand and will
continue to influence the development strategy.
Innovations at the ISH 2019
With regard to popularity, the bathroom is in no way inferior to the living room or the
kitchen. It is the space which everyone occupies individually. It is here, every day that the
first and last encounter with oneself takes place.
This year at the ISH the family company will be presenting itself with an open booth
concept, divided into the four Jörger style worlds -– modern and minimalist, classic and
elegant, luxurious and avant-garde, romantic and nostalgic. Alongside serial highlights,
they will be presenting the new ranges „Valencia“ and „Belledor“ as well as the surface
finishes „Rosé Gold“ in glossy and matt, and „Black matt“.
The „Valencia“ series of fittings is characterized by the unique combination of three styles.
The fascination of this collection lies in the interplay of classically objective elegance,
its luxuriously sensual appearance and the modern. These timeless bathroom elements
effortlessy outlast short-term design trends.
Porcelain flowers as decorative elements have been know for centuries in sophisticated
table culture. The exclusive collection „Belledor“ demonstrates how they can also develop
their special character in a series of fittings and accessories. With its clear, timelss
design combined with elegant, floral-like porcelain clusters, the collection picks up
contrasting stylistic devices and combines them into an innovative art object. The highquality
porcelain elements are manufactured in the traditional Porcelain Manufactory
Fürstenberg, to ensure exceptional quality.
In addition to the protective and hygenic function, the surface is of particular importance:
it revives the design of the fitting. Jörger convinces with a variety of surfaces,
which emphasize the individual style of the fittings and accessories and offer scope for
every taste. This year, the long established company is introducing the new, trendy color
of rose gold, also in matte, as well as black and white in a matte finish.